Opted In To Google Automatic Matching Beta

My adwords account was recently opted into the new Google automatic matching feature (it is still in beta). I don't remember being asked to opt in (or out) so I assume Google just enabled it on my account for some reason or maybe it was in those new feature updates I usually ignore and click dismiss on.

When I have used tools on Google / Yahoo in the past that are supposed to optimize a pay per click campagin the results have been absolutley horibble with the optimization doing nothing but increasing my cost per conversion and the amount I pay to Google / Yahoo but new option appears to be different. It looks like I was opted in around 11/08/2008 and here are the results so far.

From the week before 11/01/2008 to 11/07/2008


From the week it was turned on 11/08/2008 to 11/14/2008


And these from last week 11/30/2008 to 12/06/2008


Unfortunatley as automatic matching is rolled out to more accounts the CPC will probably go up as there will be more competition with Google displaying more ads for each search query.